The Blabla dashboard gives you a clear, actionable overview of all your social interactions: comments, direct messages, automations, and community engagement.
This article explains each section of the dashboard, so you can easily understand what the displayed metrics mean and how to use them to manage your moderation and performance.
Key Metrics (KPIs)
This section groups together the main indicators used to measure growth and engagement over the selected period.
Growth
Total Clicks
Total number of clicks sent via Blabla (automations + manual sends)
Each click is counted individually
Tracked using shortened links and UTM parameters
Link shortening can be disabled (which also disables click tracking)
Disable click tracking
You can disable link shortening by going to:
Settings
Integrations & More
Link Shortening
⚠️ Disabling this option will also disable click tracking in the dashboard.
Automations
Total number of automation iterations over the selected period
One iteration = one action executed by an automation
Emails Collected
Number of email addresses collected via direct messages
Collected through dedicated automations (resources, offers, forms, etc.)
Engagement
Followers
Total number of followers combined across all connected platforms
Comments
Total number of comments received during the selected period
Negative Removed
Number of negative comments hidden or deleted
Helps measure the effectiveness of automatic moderation
Stats
This section allows you to analyze the volume of interactions and how they are processed over time.
Comments
The chart shows the number of comments received day by day.
Top right:
Number of comments processed
Number of comments to process
A comment is considered processed if it has been:
Hidden
Deleted
Liked
Replied to
Skipped
Whether the action was taken from Blabla or directly on the native platform.
Top left:
Number of comments received during the selected period
Direct Messages
This block follows the exact same logic as the comments section, but applied to direct messages.
Total number of DMs received
Daily breakdown
Number of DMs processed
Number of DMs to process
Action Metrics (Comments and DMs)
This block groups together all actions performed on interactions.
Liked: Number of comments that were liked
Hidden: Number of comments that were hidden
Skipped: Number of comments and direct messages skipped from Blabla
Replied: Number of comments and direct messages that received a reply
Completion Rate
This block allows you to visualize your overall moderation level.
🎯 Goal: reach 100%
Indicator breakdown:
Total: total number of interactions received (comments + DMs)
Processed: interactions considered as processed
Unprocessed: interactions still pending
Emotional Analysis
This chart allows you to analyze the sentiment of the interactions you receive:
Positive: compliments, supportive messages
Negative: criticism, dissatisfaction
Neutral: informational messages
Business: messages showing purchase intent or commercial interest
This block helps you:
Prioritize responses
Identify business opportunities
Understand overall brand sentiment